The aim is to simplify complex processes in order to seamlessly coordinate marketing processes, optimize marketing automation strategies according to updated industry best practices, and enhance the performance of not only tools but also any integrated software.
Marketing Solution Evaluation
We also offer solution identification and evaluation for companies that are unsure about what marketing automation solution to use or are unsure if their existing marketing automation solution is the right fit for them.
Over the years, we were able to work with companies from different industries and gain deep insights into each industry’s demands. But our experience also taught us how to evaluate a company’s individual need regardless of industry.
Our evaluation is comprehensive, covering technical, financial, and the end-user aspect of an automation solution.
RoofTop Technology also provides expert CRM consultation and management services for a seamless marketing operation. A marketing automation solution would mean nothing if you are not on the same page as your customers.
We’re the Automation Experts
The specific scope of our evaluation includes the evaluation of marketing automation tools/software including:
- Comparison of automation tool vendors
- Evaluation of features and performance limitations
- Evaluation of technical and functional requirements
- Analysis of pricing models and plan contracts
- Data Schema Integration capabilities
Our team of expert market automation consultants will provide recommendations and create an automation strategy based on your objectives and the results of the evaluation.
Marketing Operation Services
You don’t need to spend months studying your marketing automation software or juggling between different tools. Outsourcing your marketing operation management will also free internal resources and let you focus on running your business.
The marketing operation services that we offer range from general to specialized processes including:
- Lead generation campaign
- Marketing campaign management
- Marketing communications campaign
- Marketing database management
All of these marketing operation services are handled by experts with years of experience in marketing automation services.
Customer Journey Mapping
Mapping your customer’s journey involves tracking the customer’s full lifecycle, their interactions with your brand for every stage of the lifecycle, and the customer’s experience with your brand for every stage.
Not all customer journeys are the same, and even with an effective marketing campaign, their experiences with your brand will vary. But one way to provide a quality experience for your customer is to optimize every marketing campaign with your customer’s needs in mind.
- Identify the right marketing channels
- Advanced lead nurturing
- Development of a lead scoring system
- Content analysis
- Revenue forecasting
CRM Services and Integration
Customer relationship management (CRM) software integration is vital in the overall success of your marketing operation. The CRM is where the sales reps gain new leads and insights into statistics that matter.
That’s why it is vital for your marketing automation solution and CRM to seamlessly integrate. Several of the integrations we specialize in include:
- Marketo to Salesforce CRM
- Pardot to Salesforce CRM
RoofTop Technology also provides expert CRM consultation and management services for a seamless marketing operation.
Marketing Automation Solutions Implementation
RoofTop Technology will help you every step of the way. From evaluation to implementation, we will provide technical expertise that will save you from wasting valuable company time and money due to faulty implementations and integrations.
- CRM and social media integration
- Marketing database development
- Segmentation (static, semi-dynamic, or fully dynamic lists)
- Lead generation and management process development and implementation
- Marketing automation templates (email and landing page responsive templates)
Results that Speak for Themselves
Our marketing automation solutions drive measurable results include effective lead generation, high email deliverability, excellent marketing operation, and accurate marketing strategy execution. The simplification of programs also enables companies to have a deeper insight into their marketing operations and easily measure marketing ROI.
- Detailed documentation of processes and feature outlines
- Comprehensive training (marketing automation basics and governance, lead nurture campaign set up, lead scoring optimization, and program creation)
- Change management Performance reports
- Sales alerts
RoofTop Technology provides marketing automation solutions that help streamline your marketing operations. Invest in the growth of your business.