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Page speed optimization is a thing. At this time and age, internet user doesn’t have the patience to wait for a page to finish loading. Almost half of these users (47 percent) actually expect a page to load within 2 seconds. After 3 seconds of waiting, 40 percent of these users will abandon the said page. A Google representative was even quoted saying that 2 seconds is the threshold of acceptable e-commerce page load speed. This isn’t just because Google says so. More than half of online shoppers consider an e-commerce site’s load speed as criteria for their continued patronage.
Customer dissatisfaction on slow page load speed isn’t actually limited to e-commerce. Travel sites also experience low sales conversion performance due to slow load speeds. Most of the time, customers may continue with their purchase and never return to the site; others would just abandon their cart and look somewhere else. This is bad news especially for highly competitive industries like e-commerce and travel.
The bad news doesn’t end there. The site’s load speed can also decrease the volume of website traffic, SERP ranking (page load speed is a Google ranking factor), increase the site’s bounce rate, and of course, decrease revenue. Overhead costs, especially for marketing can also increase since you’ll need to compensate for the decrease in sales conversion.
Your website doesn’t necessarily need to be really slow to earn the dissatisfaction of potential customers. The slow load speed can affect the rendering of some vital elements of the page, negatively affecting user experience – a factor that affects an entire website’s overall performance data.
After learning what you can gain or lose, you may be wondering where to begin in improving your website’s load time. RoofTop Technology page speed optimization service is one of the first places you should look.